Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research
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Brand Positioning & Targeting
Make your brand speak to your customers, in their language
By identifying, analyzing and selecting your target market – their needs, their concerns, and their behavior – we can help you determine the best way to communicate with them. Working with your leadership team and front-line employees, we can help you determine:
• Your competitive frame of reference (What is the market that you compete in?)
• Your key customer benefits:
• What is the single most important attribute for your target market?
• Who does your target market trust? What types of personality traits?
• What does your brand represent to your target market?
As a result of the analysis, we will help you determine your brand positioning statement that includes: