Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research
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Understand the potential of each customer
Your profit potential varies dramatically across your company's customer base, and different customers can have radically different needs and behaviors. We recognize that simple averages cannot accurately capture the preferences of either your customers or the marketplace as a whole.
Working with your leadership team, we will get a clear understanding of your desired outcomes. Business objectives can be obscured in the segmentation process when companies try to reach all customers in all capacities.
Our market research team systematically designs, collects, analyzes and reports our findings based on your unique products, markets and needs. We manage all phases of market research from problem identification through action steps facilitation with our client management teams. We can address your market segmentation issues by:
• Identifying new market segmentation for your products and services