Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research
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Customer Welcome Package
Due to our confidentiality guarantee , we will not be able to disclose the names
of our clients without their written consent.
The below case study illustrates our work:
A culture-oriented organization historically did not have a welcome package for its members; thus members are not highly engaged in the organization and are unaware of all the benefits available to them.
A discussion with key VPs and Directors showed that information regarding benefits of membership is hard to locate, and lacks detail to entice new members. A few factors were defined as critical for new welcome package:
• Include all benefits – detailed information about sign up process
• Sorted by customer need
• Visually appealing
This project was divided into two phases:
1) Determined key customer needs – Through interviews with members, we prioritized the benefits for members:
• Conferences & professional events
• Mentorship Program
• Online Career Centre
• Corporate affinity networks
• Subscription to e-magazine
• Discounted rate at sponsors
• Community involvement
• Access to other chapters around the world
2) Develop welcome package – With graphic designers, we created a concise and attractive customer welcome package that outlines:
• Core benefits for ongoing membership
• Testimonials from distinguished members
• Detailed information to join various programs and access the benefits
With the new customer welcome package, engagement of new customers (measured by attendance in events & online account login) increased by 35%.
If your organization is facing a similar issue, or you’d like to speak with one of our consultants , please
contact us to set up a meeting. We’d be happy to discuss your company’s
marketing and strategy challenges.