Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research
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Economic Impact Study
Due to our confidentiality guarantee , we will not be able to disclose the names
of our clients without their written consent.
The below case study illustrates our work:
Economic Impact Study Project
A non-profit cultural organization is the host of an annual festival that celebrates Asian culture through a 3-day event that features food vendors, entertainers, and sport competitions.
To get support from corporations and the government, they needed to build a compelling business case to demonstrate the event’s economic impact to the neighbourhood in the heart of GTA.
Through analyzing results from previous years, we found that surveys conducted in the past only had a hundred respondents, and was poorly versed. Thus, it was not strong enough to indicate the types of attendees and their spending behaviours. As a result, the economic impact study was not compelling enough to build a strong business case.
We designed a survey, both online & offline, to collect information about the 80,000 spectators that attended the 3-day event. We attracted participants to enter into a draw for a 50” Sony TV.
The survey included information on:
• Motives for attending
• Attitude towards supporters (corporate or government)
• Willingness to spend on different categories
• Demographic attributes
• Geographic distribution
We collected and analyzed 2,000 responses regarding demographic and behaviourial information to build a strong business case.
We presented findings to host organization, which was crucial to solicit corporate sponsorship and and government grants worth over $100k.
If your organization is facing a similar issue, or you’d like to speak with one of our consultants , please
contact us to set up a meeting. We’d be happy to discuss your company’s
marketing and strategy challenges.