Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research

More Website Templates at TemplateMonster.com!

Economic Impact Study

Due to our confidentiality guarantee , we will not be able to disclose the names of our clients without their written consent.

The below case study illustrates our work:

Project Type

Economic Impact Study Project

Background

A non-profit cultural organization is the host of an annual festival that celebrates Asian culture through a 3-day event that features food vendors, entertainers, and sport competitions.

To get support from corporations and the government, they needed to build a compelling business case to demonstrate the event’s economic impact to the neighbourhood in the heart of GTA.

Fact-finding

Through analyzing results from previous years, we found that surveys conducted in the past only had a hundred respondents, and was poorly versed. Thus, it was not strong enough to indicate the types of attendees and their spending behaviours. As a result, the economic impact study was not compelling enough to build a strong business case.

Solution

We designed a survey, both online & offline, to collect information about the 80,000 spectators that attended the 3-day event. We attracted participants to enter into a draw for a 50” Sony TV.

The survey included information on:

  • • Motives for attending
  • • Attitude towards supporters (corporate or government)
  • • Willingness to spend on different categories
  • • Demographic attributes
  • • Geographic distribution

Results

We collected and analyzed 2,000 responses regarding demographic and behaviourial information to build a strong business case.

We presented findings to host organization, which was crucial to solicit corporate sponsorship and and government grants worth over $100k.

If your organization is facing a similar issue, or you’d like to speak with one of our consultants , please contact us to set up a meeting. We’d be happy to discuss your company’s marketing and strategy challenges.

  • Marketing Strategy

    Altus Strategy Group Inc. helps clients identify the most profitable opportunities and develop strategies to yield the highest return.

  • Market Research

    Altus Strategy Group Inc. helps clients better understand the environment which they operate in.

  • Diversity

    Altus Strategy Group Inc. helps clients improve the information system to gain competitive advantages.

  • Our Values

    We are only successful if our clients are successful, and our core values reflect this belief.

www.000webhost.com