Altus Strategy Group Inc.
Management Consulting ● Strategy ● Market Research
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Holistic review of your strategy
Examining your company's competitive environment, company objectives, marketing strategies and activities can help identify operational strengths and weaknesses. This could lead to recommendations that change your company's marketing plans and programs to improve performance.
Several key evaluation factors include:
• Senior Leadership: Importance placed on marketing
• Decision making process: Data justified? ROI
• Primary research: Satisfaction ratings from
customers, distributors, vendors
• Marketing ROI per vehicle: Performance of
advertising, promotion, the sales force, digital and marketing research
• Failures: Which aspect of the existing marketing plan failed to meet objectives or ROI?